Looking for a quick and easy way to lose weight? You’re not alone. An estimated 50 million Americans will go on diets this year. And while some will succeed in taking the weight off, very few–perhaps 5 percent–will manage to keep all of it off in the long run.
One reason for the low success rate is that many people look for quick and easy solutions to their weight problems. They find it hard to believe in this age of scientific innovations and medical miracles that an effortless weight-loss method doesn’t exist. So they succumb to quick-fix claims like “Eat All You Want and Still Lose Weight!” or “Melt Fat Away While You Sleep!” And they invest their hopes (and their money) in all manner of pills, potions, gadgets, and programs that hold the promise of a slimmer, happier future.
The weight-loss business is a booming industry. Americans spend an estimated $30 billion a year on all types of diet programs and products, including diet foods and drinks. Trying to sort out all of the competing claims–often misleading, unproven, or just plain false–can be confusing and costly.
This website is designed to give you some insight about different plans, to help you avoid the outright scams, and to encourage you to consider thoroughly the costs and consequences of the dieting decisions you make.